Projects I owned end to end. Each card is the argument in brief. The case study has the decisions.
Told to copy a funded competitor's IA, I asked what the entities were for instead - and made three moves under one principle.
Product Designer & Content Strategist at Accolade, 2025. B2B proptech SaaS.
Testing docs for features I didn't own, I caught an edit-mode default the whole team had accepted - mine included - and made view-first a componentized pattern.
Product Designer & Content Strategist at Accolade, 2025. B2B proptech SaaS.
Handed a dirty export, I walked the whole product to verify context, then built one framework: what happened, why, what to do, and shipped it as Figma components. 35% fewer support tickets where it launched.
UX Designer & Writer at Whatfix, 2024. B2B SaaS.
The obvious build was one skill with a mode toggle. I split it into two, named for how designers already ask ("review my copies," never "write"), because adoption follows language, not tool quality.
Product Designer & Content Strategist at Accolade, 2025. B2B proptech SaaS.
Products I design, build and ship under my own brand.
Products nobody asked me to look at, walked by hand until something gave. Every claim here is measured, sourced, or marked as untested.
Published essays on the seam between content and design.
Click a face to read the full recommendation.
She joined as a content writer and grew into a strong product designer, and that content background continues to inform her design work, giving her a clarity of thinking that many designers lack.
She consistently delivered high-quality work despite shifting requirements and tight timelines, and embraced next-gen AI tools early, building resources that helped the whole team move faster.
Khuzema Ujjainwala
Former Head of Design · Accolade
Product Designer & Content Strategist · Bengaluru
